WDHB
Brand Identity

WDHB assists enterprises and individuals by crafting and leading strategic learning expeditions. These executive level journeys consist of several days of custom-designed experiences, allowing individuals to immerse themselves in new and different ideas, cultures, and ways of doing business. This process often results in fresh strategic insights into specific questions or areas of interest that were targeted early in the process.

WDHB approached The Invisible Spark (literally knocking on the door) needing to refine their identity and develop a new system of collateral across a broad range of applications. The Invisible Spark conducted a series of strategic interviews with key team members to help identify core attributes that would guide the design development of the new identity system.

Drawing from those attributes, the identity materials were explored, refined, and delivered in the form of business cards, a full stationery system, presentation templates, brochures, customizable field guide books, and more. The suite of materials was accompanied by an overarching Brand Guidelines document to help direct its future expression.

The integrated set of materials provided WDHB with a visual identity system that clearly reflects the value of their offerings and has quickly resulted in new clients and more interest in their services.