San Francisco AIDS Foundation
Annual Report

The annual report for the SF AIDS Foundation represented a dramatic shift in the way the organization presented itself, its information, and its goals. Rather than highlighting achievements that focused on its past, the report signified a new strategic approach to the organization’s mission and vision. By outlining a series of bold yet attainable goals for 2015, the publication established a new identity that was progressive and forward-looking, placing them and San Francisco at the forefront of the march towards a cure.

Collaborating with strategic partner Mission-Minded, The Invisible Spark designed a striking new Annual Report which served as a vehicle for that new vision, and established a graphic identity that re-envisioned the Foundation from the ground up. This visual identity sought to project a striking new image of the organization—one that was bold, confident, and visionary.

Following the publication of the annual report, the identity has continued to take root across the foundation’s many forms of communication, including their website, environmental graphics, event merchandise, and more.