La Cornue
100th Anniversary Campaign
Established in 1908 by Albert Dupuy, La Cornue is known for bringing the first gas oven into the home. When La Cornue approached its hundredth anniversary, it saw an opportunity to leverage the historic moment by designing a new logo to celebrate the centennial.
As central members of the rebranding effort, we were responsible for redesigning the La Cornue mark and extending it across a suite of materials including a new identity system, product portfolio brochures, price guides, and a new print advertising campaign.
The result was an extremely successful rebranding of the company vested with a new collateral system and print campaign revolving around the new logo. The centenary logo ultimately represented a celebration of La Cornue’s past while uniquely positioning it for future success.
Creative Direction, Jeff Zwerner, Factor Design
In collaboration with Tim Guy and Elizabeth Lass
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