FlipStart
Brand Identity

Conceived by Microsoft cofounder Paul Allen, FlipStart is a supercompact, fully capable PC with QWERTY keyboard and familiar clamshell design. It was a first for the small, connected-device category, delivering flexibility and productivity on the go.

When FlipStart wanted to launch this new product in the marketplace, it asked us to create the brand identity. We developed the logotype and mark, wrote brand guidelines, and envisioned several concepts for rollout of relevant materials. These included stationery, product packaging, website, and user interface screens for unique applications.

Creative Direction, Jeff Zwerner, Factor Design