AIGA | The Professional Association for Design
Design Lecture Series Event Identity

The Design Lecture Series, one of the oldest and most important lecture series dedicated to the convergence of technology, art, and design, annually brings world-renowned professionals to one of the world’s great creative capitals.

The San Francisco chapter of AIGA, The Professional Association for Design, asked us to create a visual identity and set of promotional materials for the event series to be updated each year. Our concept focused on the idea of convergence—the coming together of unique perspectives and ideas—and the inspiration that emerges from the lectures.

We developed a series of invitational cards that could be distributed as a set or individually as well as web tiles, event signage, and screens displays for each lecture. The template allows for flexibility and the opportunity for new color combinations each year.

Creative Direction, Jeff Zwerner, Factor Design