2009 San Francisco International Film Festival
Annual Campaign Materials

Following a successful campaign from the previous year, we were tasked to create a new campaign for the 2009 materials that would showcase the festival within a different design system.

For the festival’s 52nd year, our design system focused on the cinematic elements of light and color to unify a diverse group of images drawn from the wide-ranging landscape of international film and filmmakers represented at the festival.

The result was a colorful and varied campaign that filled the city with a collection of distinct images that celebrated the festival’s films, drawing more unique viewers to the festival than in any previous year in its history.

Creative Direction, Jeff Zwerner, Factor Design
In collaboration with Élie Monge and Tammy Chang